The Ethics Of Business Management Essay - 1279 Words

Prior to my interview with Dr. Lisa Calvano, I did not have the impression that research was involved in any part of business management. After meeting with her, I learned exactly how important research is to the business management discipline. Research in business management is a systematic investigation that helps to answer complications and problems within businesses. Research in the field contributes to solid management understanding and knowledge. Information from research is usually produced by classical methods: statistical data and analysis, interview data, and survey data (i.e., stock prices). Researchers, especially in business management must be careful to declare their research findings as credible. Research in business management abides by ethical thinking. Researchers evaluate their data properly and need to recognize that specified data may be confidential. Most data that management researchers find is private and it is intended to be kept that way. When researchers qu estion the ethics behind their research, they look to an Institutional Review Board (IRB) and occasionally â€Å"The Code of Ethics†. The IRB is a council that was instituted to review and authorize any and all research engaging humans. The purpose of the committee is to protect human subject research and to ensure it is regulated according to federal, institutional and ethical guidelines. The â€Å"Code of Ethics†, also known as the â€Å"Code of Conduct†, is a basis that outlines how professionals areShow MoreRelatedBusiness Organization, Vocabulary, Ethics, And Management Essay1056 Words   |  5 PagesThis semester we have focused on four modules which consist of business organization, vocabulary, ethics, and management. In retrospect of all the content I have learned, the video does make a good point in that humanity needs to be considered and understood when analyzing the entire management in a business. Businesses thrive off positive work ethic, strong l eadership, and efficient management. Without these factors, the business will lack strong productivity, teamwork, social responsibility, organizationRead MoreBusiness Ethics And Corporate And Management Strategies Essay876 Words   |  4 PagesIntroduction- An Overview It is a viable alternative to apply CSR in Corporate and management strategies to outclass competing companies. An organization by carrying out its ethical principles and convictions in their activities and propagating them via organizational network influences the relationship with shareholders, clients and employees. The application of CSR can lead to social benefits and legitimacy for the firm since it can consider itself as a coalition in which the different stakeholdersRead MoreBusiness Ethics For Human Resource Management1309 Words   |  6 Pagesimplications of business ethics for human resource management? Explain the potential roles of human resource managers in the ethical conduct of business. By Shehan Perera (100684161) Ethics in HRM suggests the treatment of employees with common decency and justice. Ethical business practices contributes to the long and short term business objectives as the employees will feel motivated thus they will work efficiently and effectively . The conduct of ethics in HRM fundamentallyRead MoreEthics Of Business Sex Differences At The Management Level Essay1651 Words   |  7 PagesIntroduction Going by the alpha view, of ethics in business sex differences at the management level will carry over to ethical issues. There are various studies that support this particular view. Evidence has it that women and women differ on about four accounts regarding ethics. These accounts include moral development, ethical behavior, and sensitivity to ethical and ethical value system. This paper looks at the differences between men and women when it comes to ethical matters within the workingRead MoreThe Implications Of Business Ethics For Human Resource Management1457 Words   |  6 Pagesof business ethics for human resource management? Explain the potential role(s) of human resource managers in the ethical conduct of business. Provide examples where appropriate. Essay The concept of business ethics is gaining more and more attention from many different organisations. Business ethics relate to the ethical judgments of what is right and wrong in an organisation (Sparks et al. 2010, p.2). Human resource management in particular, demonstrates the implications of business ethics throughRead MoreBusiness Ethics : A Stakeholder And Issues Management Approach925 Words   |  4 Pagesdiscouraged or even punished when the image of the whistle blower is seen as â€Å"disloyal† to the organization posing risk of normalizing wrongdoing and ultimately derive the public interest.† (Ashforth Anand, 2003) In the book, Business Ethics: A Stakeholder and Issues Management Approach states a common opinion, â€Å"Whistle blowing goes against strong U.S. cultural norms of showing loyally toward an employer and colleagues and avoiding the â€Å"snitch† label. However strong cultural norms regarding fairnessRead MoreCross Cultural Management, And Ethics And Global Business Essay1960 Words   |  8 PagesReflecting upon the lectures of Cross-Cultural management was very useful in linking the theory I learned with the experience I had, especially, it provided the opportunity to ‘step back’ from the decisions I made and helped to identify the reasons of my behaviour in different cross-cultural situations. Moreover, commenting upon past experience brought the chance to further develop social and communication skills, strengthen cultural sensitivity and open-mindedness which are of a paramount significanceRead MoreEthics Of Management : How A Corporation s Ethical Lapse Impa cts The Business And Employees ( Apple Case )1479 Words   |  6 PagesEthics in Management Ethics in Management: How a Corporation’s Ethical Lapse Impacts the Business and Employees (Apple Case Study) Apple Company was founded in the year 1976 by two friends Steve Jobs and Steve Wozniak. The two friends began the company on the first of April with the aim of altering how people viewed computers. Although history only recognizes the contributions made by the two, a third founder is mentioned, Ronald Wayne, who was the brains behind the invention of the IPhone, IPadRead MoreThe Importance Of Management And The Success Of A Company1192 Words   |  5 PagesEvaluating the importance of management and integrity as essential elements to the success of a company Introduction When it comes to the coordination of activities of an or organization or a company in order to achieve its desired objectives, the importance of management should never be underestimated, management itself is a large and complex topic with all organizations having its goals and objective in which its management process will need to attain desired success for the company, using GlobalRead MoreThe Evolution Of Business Ethics852 Words   |  4 PagesThe Evolution of Business Ethics Tim Bowles OMM-640 Business Ethics and Social Responsibility Dr. Andree Swanson May 17, 2015 Abstract Just as individuals differ, so do their ethical concepts and value arrangements. Personal guidelines or policies for everyday ethical conduct. Like all policies, a code of ethics must be capable of being enforced. Just as if people, corporations and businesses too, have their ethical concepts, systematic science, and a business philosophy they must follow

Case Study Genie Essay example - 954 Words

While a mother was escaping an abusive relationship in search of welfare assistance, she took her thirteen-year-old daughter along with her. â€Å"Genie,† as she was called, intrigued the social worker in the welfare office. She was mesmerized by Genie’s posture, size, and stance. Curiously enough, the worker thought Genie might have been a case of unreported autism in a possible six- to seven-year-old (Rymer 1993). As a result, the worker notified her supervisor, who contacted the police. When Genie was first brought to the hospital for tests, she weighed only fifty-nine pounds. She was incontinent, could not chew solid food, could barely swallow, and could not focus her eyes beyond twelve feet. She salivated persistently and spat†¦show more content†¦Not long after being admitted to the hospital, Genie seemed to recognize only her name and the word â€Å"sorry.† She scored as low as normal one-year-olds on maturity and preschool attainment scale s. According to Piaget, there are six substages contained with the Sensorimotor stage of development. It seems as if Genie may have passed up substages three through six of the Sensorimotor stage. Throughout her first seven months of instruction, she identified hundreds of new words and began to speak. Eventually, Genie began using two-word phrases, much like most eighteen-month-olds do. Then, in turn, she progressed to using three-word phrases. She had a referential style of language learning since most of the words she used were ones that referred to objects. Furthermore, Genie never asked questions and didn’t comprehend a great deal of grammar. She never had a speech â€Å"explosion† like most children after reaching the two-word stage. Her language was in no way fully-developed. One of the theories that best explains the pattern of language that Genie demonstrated is the Behaviorist perspective. B.F. Skinner believed that human behaviors are determined by learning and reinforcement. In the beginning of Genie’s life, she did not have her parents reinforcing her words with any kind of response. In addition, she lacked having someone to imitate language with. This was most likely a useful technique for Curtiss to use while working with Genie.Show MoreRelatedA Feral Child With A History Of Near Total Social Isolation1556 Words   |  7 Pagesan in-depth review as to how this case relates to the three major sociological theories. Throughout its span of history, this case experienced successes and failures, turned friends and colleagues into enemies, witnessed a variety of lawsuits and questionable legal decisions and clouded the judgment of many, yet through it all, this child s resilience was unwavered as she tried to become part of the world that had failed her since birth. The is the story of Genie, also known as the wild childRead MoreChildhood And Going Into Adult Hood1487 Words   |  6 Pagesprogramme and 44 other ju venile who have not yet committed any crime to act as the control group what he did next was brought all the parents and† interviewed them to see if they had been separated in the critical period and for how long†(1). During the study John Bowlby found vast amount of critical results which would help prove and solidify his hypothesis. He found that those who were in the 44 juvenile thieves group that the majority of them were detached from their mother in the critical period inRead MoreGenie : A Special Individual1636 Words   |  7 Pagesnamed Genie in Los Angeles in 1970. Genie, as Susan Curtiss explains it, is an individual put into the world with no prior engagement beforehand. This means that Genie has had little to no contact with other people. This also means that Genie has never learned a specific language. Genie is a special individual put under a predicament that has altered her ability to learn and be social. As the video progresses, it says that she was tied to a potty chair for the first ten years of her life. Genie s parentsRead MoreThe Linguistic Development Of Genie By Susan Curtiss Essay810 Words   |  4 Pageseducate children in a proper way. In ‘The Linguistic Developme nt of Genie’ by Susan Curtiss, Victoria Fromkin, Stephen Krashen, David Rigler and Marilyn Rigler (1974) claimed that a girl named Genie, her father used authoritarian-parenting style and her mother used uninvolved parenting style to teach her. Thus, Genie got little care in her childhood and sometimes would be physically punished. In spite of this when people discovered Genie and sent her to the Children’s Hospital of Los Angeles, doctorsRead MoreThe Acquisition Of Language And The Critical Period845 Words   |  4 Pagesthere one for the acquisition of language? The case study, â€Å"The Linguistic Development of Genie† (Curtiss, et al 1974) and paper â€Å"Maturational Constraints on Language Learning†(Newport, 1990) implicates that the theory of the critical period can apply for acquisition of language. The case study of Genie demonstrates an unfortunate but unique in which the hypothesized critical period for language acquisition was missed. It was hypothesized that Genie would not be able to acquire language at the ageRead MoreChildren Do Not Come Into The World With Culture1718 Words   |  7 Pagespsychologists a new perspective into the study of socialization (N.A. 2015). If a child does miss the crucial milestones in their social and psychological development, then it will be hard, nearing impossible, to ever actually catch up in their development. Because it is dangerous and harmful to pull someone from society, researchers cannot place a human in absolute social isolation for research purposes due to obvious ethical reasons. That is why, though tragic, cases of social isolation, typically inRead MoreThe Child Of The Wild Child1256 Words   |  6 PagesSusan Wiley, or most commonly known as Genie the Wild Child was born on the 18th of April 1957. She was the fourth child of Clark and Irene Wiley and was one of two children that survived childhood. Her parents were married in 1944 Clark was 20 years his wife’s se nior and their marriage was riddled with domestic violence. Their first two children were both suspiciously killed before their first birthday. It was reported that Clark Wiley extremely disliked children and was very mentally unstable.Read MoreChildren Can Recover From Cognitive Impairment Following Severe Early Deprivation Essay1490 Words   |  6 PagesThey are a variety of studies that aim at finding out if children can recover from cognitive impairment following severe early deprivation. One of the studies that I will focus on is called the ERA study (2015). The ERA study examined 324children from Romanian orphanages of the Ceausescu regime, aged 4,6,11 and 15 with a similar characteristic, whom were later adopted by families in the UK. This sample was taken between 1990 and 1992. The children in the Romanian institution weren’t just deprivedRead MoreThe Debate Of Nature Vs Nurture1445 Words   |  6 Pagesassignment is to discuss the importance of attachment in human development. To do this we can make reference to the case of Genie who suffered severe neglect as a child. Behaviourism was first introduced by John Watson who opposed the naturists and took the view that the mind is there to be manipulated through conditioning methods and so attachments are learned. However there are theories and studies which counter the argument. The evolutionary theory of attachment was developed by John Bowlby a psychoanalystRead MoreGenie Wiley1498 Words   |  6 PagesSusan Wiley (‘Genie’) * Genie was discovered on 4th November 1970 in Los Angeles. * The thirteen year old girl had been confined to a small room and spent most of her life often tied to a potty chair. * The girl was given the name Genie to protect her identity and privacy. The case name is Genie. This is not the persons real name, but when we think about what a genie is, a genie is a creature that comes out of a bottle or whatever, but emerges into human society past childhood. We assume

Medieval Medicine Free Essays

Shaan Sarode Ms. Davis English IV – Per. 3 20 October 2010 Impact of Medieval Medicine Imagine when a friend gets sick or catches a â€Å"bug†, they may have two different reactions to it. We will write a custom essay sample on Medieval Medicine or any similar topic only for you Order Now The first is the realistic approach, which re-visits their recent actions and pinpoints the cause of the symptoms. The other is the non-realistic, which tends to blame supernatural causes. People during the medieval times almost always blamed the supernatural as the cause of these diseases. There were also many limitations in the amount of scientific advancement because of the church.In modern days, we may take for granted the achievements that have been made over the centuries, but these break-troughs could not have been realized, without the foundation and work of scientists during the medieval time. Medieval medicine affected all parts of life in those times, from scientific to social, and in positive and negative ways. Medieval medicine had too many influences from the church which therefore hindered its progress. Most of the treatments and beliefs in folk medicine were mystical or magical, and had its basis in sources that were not agreed upon in the Christian faith. Remedies included spells and incantations, but later these had to be replaced with Christian prayers or devotions. The church taught that diseases or ailments were sent by God as a punishment for wrong doing, so many people resisted the explanations of illness. Therefore advancement in medicine was generally frowned upon. The main setback was that, â€Å"scholarship fell into the religious sphere, and clerics were more interested in curing the soul than the body. † (Terry 1)As sanitation and hygiene worsened with the increasing population in England and other parts of Europe, diseases were rampant. â€Å"Medieval Europe did not have an adequate health system. † (Odunsi 5) Edward the III complained to the Lord Mayor of London: â€Å"Cause the human faeces and other filth lying in the streets and lanes in the city to be removed with all speed to places far distant, so that no greater cause of mortality may arise from such smells. † (Trueman 1) Some people blamed the stench of waste to cause illnesses.Astronomers blamed the planets and their un-alignment. Everyone had their own opinions on the matter as there wasn’t any hard evidence of the actual cause. Another dilemma to the people was the matter of how the diseases spread. As most of the population consisted of farmers in those times, they had little or no, formal education. So when someone acquired a disease, they went to their local physician, which was an all-around doctor. Physicians were scarce, but seen as skilled people because of their ‘knowledge. In reality, their work was based on a very poor knowledge of the human anatomy. (Trueman 3) The affect of medical studies, cures, and its problems left society vulnerable to, in fact more diseases. As people were unaware of the causes and cures, they relied on local physicians who weren’t exactly well versed. This may in turn result in a misdiagnosis and the patient ending up more ill or dead. This dilemma pushed people to seek their own remedies. The most interesting part of medicine in the medieval times was the remedy and curing.These varied throughout society depending on your background, wealth, and religiousness. Some, more religiously bound â€Å"doctors told patients that a pilgrimage to a holy shrine to show your love of God would cure them of illnesses especially if they had some holy water sold at the place of pilgrimage. † (Truman 1) As one can see, any treatment that you thought was right could have worked better than another, as cures were based on more of a philosophical look rather than with scientific back-up.Some weird cures were to hold a candle close to your teeth to burn of the worms on the teeth. Another was to cut a hole in someone’s skull to let out bad spirits, which was supposed to cure their mental disease. All in all, medieval medicine had impacts on society, but was mainly influenced by the thinking and ideas of the time. Works Cited Odunsi, Yolonda. â€Å"Health: What was it really like to live in the middle ages? † Washington, D. C. : Annenberg Media, 1997. Web. How to cite Medieval Medicine, Papers

Importance of Creativity and Innovation Free-Samples for Students

Question: Analysis of Personal and Organizational Styles and Assessment of Strategies for Creative thinking and Innovation. Answer: Introduction In for many decades creative process has been conceptualized behavioral and cognitively to be an iterative alignment of thoughts by individuals in construction of new perspectives in a useful mode. Ingenuity is manifested by the environmental elements, individual cognation and effective traits that are interplayed by social, culture and individuals power of expression. Creativity pushes for new concepts and in every facet of existence. In regard to change becoming the rule of nature change the world calls for ingenuity. Definition of creativity and innovation Different description of creativity and innovation have been placed down, but gathering both ideas, creativity can be ascribed as a mental capability or process characterized by the ability or act to conceive an original or unusual thing. On the other hand innovation refers to the implementation of the original or new ideas. Creativity begins when on start thinking out of the box to come out with new ideas. Creativity should be considered as a necessity rather than an option because it the only tool that can stimulate change in any organization(Mumford, Hunter Bedell,2008). Creativity can be a very strategic factor to counter the existing competition in the market. Creativity could not necessarily be a new idea but could unfold ways to improve the already existing products. Different views about creativity and innovation The majority views are that a good life is enhanced by creativity. This is because great thinkers have been able to push forward their new concept and expressions to improve the existence. In other words creativity and innovation have changed the world because things are no more occurring repeatedly, because people have stepped forward with new perspectives. It is so unfortunate that the academic world suppresses the whole idea of creativity. Schools such as universities should be capacitated to teach critical thinking but this has not been the case. The emphasis of this model frustrates and in turn penalizes the creative students. An addition to this is the advocacy for the multiple choice exams where students are examined their ability to memorize the facts. (Shalley,Hitt Zhou,2015). Majority in this case fail not because they are lazy but because they are much better at the point of solving problems by generating an inner understanding of key aspects of good creativity. Creativity and innovation go together In realm of these paradigm it impossible to assume that creativity and innovation can go each on its own. For innovation to betide creativity must be a prior action, on the other hand creativity without innovation is like living in a world of no experiments. Successful individuals and organizations ensure that after generation of new ideas, implementation is done immediately. Therefore it is affirmed that both creativity and innovation mutually benefit from each other and absence of one would mean a failure to the other (Ceserani,2013) How entrepreneurs fit in creativity and innovation With regard to our discussion we can contemplate how entrepreneurship fit in. creativity plays a bigger part in business acumen, lack of creativity could lead to business stagnation. Creative entrepreneurs foster innovation. This is how multi-billionaires we hear and talk about have been derived. The moment an individual creates something he attaches himself or herself to it. Therefore you should ensure that it not only satisfies customers needs but also exceeds those needs. Entrepreneurs may encounter difficulties when giving new ideas however this becomes at ease when they are converted to reality. Innovation is accomplished when an idea is unique and useful (Bytheway,2006). Creativity and innovation leads entrepreneurs to success. Majority have confused creativity with intelligence. This is because is easier to manage intelligence than creativity, because it is difficult to spot creativity.However the current world has made the entrepreneurs and organizations realize the benefit and need for creative people in business. Productivity among the entrepreneurs as emerged from creativity. This is where by one discerns something original and very useful and with resources available innovation becomes easy hence upgrading the path to success. Creativity has made problem solving easier. As a result creative problem solving is able to join the distinct areas of expertise and incorporate probable solutions. In short entrepreneurs should exhibit novelty and divergent thinking in their business acumen as a result of creativity.(Paulus Nijstad,2013). Organizations in line with creativity and innovation An example of company implementinginventiveness and advancement is the Toyota Company. It is the world leading in market in sales of highbred electric vehicles. All of it vehicles are rated highly in safety, reliability and durability, besides that the company produces vehicles that have alternatives in energy sources. The company has grown becoming more customized in meeting customers needs.For example sensors installation in vehicles senses traffic jams, passing pedestrians, weather and thing that might not be in order in the vehicle. The companys ingenuity has announced huge improvements over years. Another Industry that has highly demonstrated creativity over time is the mobile phone Industry. Currently the Smartphones have overtaken the usage of earlier mobile phones that were unportable and inefficient. The emergence of Smartphones which are portable and characterized by a number of distinguishing factorshave made things quite easier. These are things that have been achieved over time due to creativity and innovation. Another example of a flourishing company as a result of creativity and innovation are gambling companies. This company has managed to get market worldwide both internationally and locally through online gambling. They have widely to taken a creative approach to engage consumers to their activities through technology. They are ensuring that gambling is safe for it user as this has earned the organization growth. Through experience people gamble daily with majority loosing and a few winning. This is how profits for this company are yielded. Importance of creative people in business It is important to have creative people in business because they bring innovations leading to greater success of a company in the long run. Creative people always generate new ideas that improve the image and originality of the business because they always think outside the box. (Sarmento, 2011) It cost effective to have creative people in business because the long research procedures are eliminated. Creative people are creative even when it comes to problem solving. They always derive solutions that are likely to solve problem without any difficulty. As said earlier, presence of creative people helps in increasing productivity by generating unfamiliar ideas. It also encourages other employees to think. In other words it works best when surrounded by sharp, disciplined and highly focused way of thinking. Creativity is the vehicle towards any business development. Creative people can be born and also can be developed. In some instances it is anticipated that there is an inborn character that makes it easier to develop creativity. When being creative it involves use of thoughts, experiences and nature selves. On the other hand the same can be developed. There has been no better reason as to why anyone cannot do it. It requires a mindset change and practice. Also there are tools that can be used to help individuals take an advantage of their natural abilities in order to structure their thinking capacity in perspective that can lead them to the right mindset. Creativity should be enhanced earlier because it would be more profitable at this (Charyton,2015) Some of the examples of creative genius in history include; Bill Gates Innovator (Born 1953; U.S.A.) He was a computer programmer and a technology enthusiast. He was the co-founder of Microsoft and his contributions have made it possible to redefine personal computing world. Allen went to Harvard University whereby he later dropped to pursue his dream of programming. This was a wise idea. He has achieved 40% patent ownership. Warren Buffett Businessman (Born 1930; U.S.A.) His career in business as well as investment has affirmed him as the most wealthiest and influential man in the wide world. He can be referred to as an investor. His road to business creativity begun when he was in high school,where he purchased a pinball machine and set it at a local barbershop. He began investing the interest when he realized the profitability of the machine. He started partnership after graduating a master of science in economics. He managed low risk investment strategies. The partnership declared him a millionaire in a decade. And through the hierarchy of success he managed to be a billionaire. Jackie Chan Martial Artist (Born 1954; Hong Kong) He is one of the most renown and beloved entertainer in the entire world. He had appeared in numerous film earning himself stars on Hong Kong Avenue and Hollywood walk of fame. He portray comic antics when fighting, including styles and technical skills. His creativity has earned him quite a lot in the industry.These are some of genius who has used creativity to earn their name. They are all over celebrated Rewarding creativity An idea lingers in people minds on whether creativity should be rewarded. In my point of view I think it wise to reward creativity in business. This could be a better way of appreciating and motivating them. The act should therefore not be perceived as a way of spoiling or undermining their behavior. For everyone is happy when recognized for doing great job of upbringing new great ideas, it is good idea to determine ways to perform this. It is away of showing that the seniors are impressed with the creative employees. Therefore creative ideas should be rewarded with creative rewards in turn. Rewards can be categorized differently: professional rewards. This involves educational materials or books. Employers should provide materials that are valuable to employees to expound there subject mastery.(Mumford,Hunter Bedell,2008). Rewarding could be in form of money. This where a certain amount is contributed or set aside to reward creative employees. They feel accepted and focus for more great ideas that contribute positively to business. Course Employers should monitor the areas of their employees interesting topics and offer the courses together with certification. Also meeting people in seminars would facilitate ambiguous information and hence broadening their skills. Extra time This could be applicable during great weather like spring and winter. You would allow employees come an hour late which could make greater change. This would sound like a day off to them. Provide them with flexible hours by giving them a chance to work when they want to. This is because at time someone may be uncomfortable due prevailing situation and therefore making it hard for to focus. On the other hand employees work best when enforcement is not applied, because this would mean oneself engagement.(Sarmento,2011) Extra Day-off A free day always impresses employees. If possible it always good to allow them choose the day for themselves. Gifts Can give surprise gifts such as favorite movie, sweets and leave them on their desk and see how much they enjoy. They will really appreciate them. It could also be advisable to offer them gift cards congratulating them on their creativity. This could entail a composed congratulatory note pertaining the area of employee contribution. Give them leisure time. Do this by availing recreational education, can also pay their class of interest, such as cooking class or any of their choice. Organizing field trip for them is also a best way to reward them. Take them to places they love the most, and select a memorable place for them. They will definitely feel at pick. Based on all these arguments, implementation of successful rewards program for employees will eventually result to improved performance and employee contentment and higher motivation to engage in innovation processes leading to high profits (Weisberg,2006). They will definitely bring the best on the table. Consequently employees should not underestimate the rewards and lower their creativity. Either way it should be well managed on how rewards are tailored because some individuals handle very challenging and complex tasks. Therefore there reward should always match their performance. Personal reflection Throughout the research the experience modification has been managed. My view of things regarding ingenuity stands out to be crucial element. The research does not mean covering a task alone but also inheriting the incumbent tactics that makes a business mind. Learning about creativity and innovation I decipher that it an action that can take place anywhere you are, and that success begins with an individual. Conclusion In conclusion the study is the platform that unfolds successful people or organizations ingenuity world. Creativity and innovation are gears that steer development. Moreover it is vital for creativity to be in line with the business to avoid implementing wrong ideas. Creativity should be addressed and encouraged because a number of people may be keeping this aspect idle. It a call that this should be emphasized in schools for young ones to help nurture their capabilities. This would lead to a great generation of tomorrow with world full of creative people and innovators Mind map Source: Business901 References Mumford, M. D., Hunter, S. T., Bedell-Avers, K. E. (2008).Multi-level issues in creativity and innovation. Amsterdam: Elsevier JAI. Shalley, C. E., Hitt, M. A., Zhou, J. (2015).The Oxford handbook of creativity, innovation, and entrepreneurship. Ceserani, J. (2013). Big ideas: Putting the zest into creativity innovation at work. London: K. Page. Managing Knowledge Assets, Creativity and Innovation: Selected Works by Dorothy Leonard. (2011). S.l.: World Scientific Pub Co Inc. Bytheway, C. W. (2006). FAST creativity innovation: Rapidly improving processes, product development, and solving complex problems. Ft. Lauderdale, FL: J. Ross Pub. Paulus, P. B., Nijstad, B. A. (2013).Group creativity: Innovation through collaboration. New York: Oxford University Press. Tschmuck, P. (2012). Creativity and innovation in the music industry. Heidelberg: Springer. Plucker, J. (2016).Creativity and innovation: Theory, research, and practice. Place of publication not identified: Prufrock Pr. In Charyton, C. (2015).Creativity and innovation among science and art: A discussion of the two cultures. Sarmento, A. (2011). Technology for creativity and innovation: Tools, techniques and applications. Hershey, PA: Information Science Reference. Dhillon, G., CreativeSME2009, Guimara?es, International Federation for Information Processing. (2009). Information systems - creativity and innovation in small and medium-sized enterprises: IFIP WG 8.2 international conference ; proceedings. (Information Systems - Creativity and Innovation in Small and Medium-Sized Enterprises.) Berlin: Springer. Weisberg, R. W. (2006). Creativity: Understanding innovation in problem solving, science, invention, and the arts. Hoboken, N.J: John Wiley Sons. Anheier, H. K., Isar, Y. (2010).Cultures and Globalization: Cultural Expression, Creativity and Innovation. London: Sage Publications. Mumford, M. D., Hunter, S. T., Bedell-Avers, K. E. (2008).Multi-level issues in creativity and innovation. Amsterdam: Elsevier JAI